To develop an engaging campaign concept and series of digital assets for the Minderoo Foundation’s anti-smoking initiative. The objective of the campaign was to promote raising the legal age of smoking, facilitate online conversations through social media and encourage audiences to sign-up in support of the cause.
RADAR, together with ZAC and Joy Media, produced an engaging campaign concept that brought to...read more
RADAR, together with ZAC and Joy Media, produced an engaging campaign concept that brought to life the idea of stopping smoking before you start and heroed the campaign’s ambassadors. This was executed through social media, press, TV and digital display. RADAR also developed the campaign microsite to serve as the key platform for sign-ups including video, concept imagery, social integration and supporting resources.
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