About

RADAR WAS ESTABLISHED IN 2003 AS A FULL SERVICE CREATIVE AGENCY, WITH A FOCUS ON ADVERTISING, DIGITAL AND BRANDING.

Financial Services Healthcare

PHILOSOPHY

We like to think we can make the world, especially the online world, an easier... read more

We describe our creative philosophy as connected creativity.

Clients

We work across a range of industries including Travel, Finance, Pharma/Healthcare, Property and... read more

Services

Advertising

Campaign ideas 
Campaign development
TV, Radio, Print, Outdoor
Online advertising
SEM & SEO
B2B marketing
Direct marketing
Online/offline promotions
Social media marketing

Digital

Digital strategy
Web design & development
UX & IA
Mobile
Email marketing
Social media integration
Digital analytics
Conversion optimisation
 

Branding

Logos
Taglines
Illustration
Icons & identifiers
Visual identities
Brand guidelines
Marketing collateral
Sales & marketing kits
Conference & exhibition stands

Media

Media strategy
Target audience research
Consumption analysis
Channel selection
Execution selection
Investment negotiation
Buying and implementation
Relationship management
Tracking and reporting

 

People

From strategy to ideas to development and more, our multidisciplinary team is focused on... read more


Reece Lawson

Senior Art Director

Originally trained in design and art working, Reece embraced the shift into online communications, developing his experience in emerging technologies and applications. Now, with over 10 years agency experience, Reece is developing and art directing creative campaigns with a focus on digital.



Lauren Hurst

Account Executive

Graduating with a Bachelor's degree in Marketing Communications, Lauren has since spent her time working within the digital communications field. She has a strong passion for content and a great understanding of social strategy. Before moving to Sydney, Lauren worked at a digital agency in London, and has enjoyed transitioning into the healthcare sector.



Annalicia Young

Senior Account Manager

After graduating with a Bachelor of Design and Art History from Otago University in New Zealand, Annalicia spent the last 10 years working in various roles in design and advertising agencies in Sydney. She has a range of integrated campaign experience across finance, fashion, retail and travel.



Lee Newton

Senior Creative

With over 15 years experience in leading UK and Australian agencies, Lee has broad experience as a writer, art director and idea generator. He joined RADAR in 2007 and has been responsible for overseeing the conceptual development of all major creative projects in the agency.



Sarah Parker

Group Account Director

Sarah is a marketing specialist with a passion for digital. With over 13 years experience both client-side and agency-side she has been instrumental in launching thru-media campaigns for a number of top name brands including Estee Lauder, Johnson & Johnson, Unilever, Reckitt-Benckiser, Coca-Cola and Westfield both here and overseas.



Somphors Vorn

Digital Producer

Somphors has 7 years experience in the digital industry, working with global brands including Samsung, McDonald’s, Volkswagen, Telstra, Woolworths and News Limited. After studying a Bachelor of Digital Media at COFA, UNSW she started out as a web designer/developer and has now brought that knowledge on board to manage the production of countless digital projects and campaigns from brand sites to mobile apps.



Andrew Robertson

Executive Creative Director & MD

With over 15 years experience in advertising, design and finance, Andrew brings a high level of commercial acumen to the agency offering, ensuring his knowledge and insights are instilled in the agency creative process. He is a co-founder of RADAR, currently sits on the NSW Board of the Communications Council and holds a BComm (UWA) and Master of Finance (Macq).



Hadley Allchurch

Senior Media Strategist

Hadley has over 17 years' media and marketing experience in the finance and property categories, including senior roles in London, Hong Kong and now Sydney. Having worked for media publishers, including the Australian Financial Review, before branching out to senior roles at leading media agencies including OMD, Hadley has extensive experience in strategy, planning and buying across all media.  His clients have included Positive Real Estate, CBRE, Chartered Accountants, State Custodians and easyMarkets.



Julia Donald

Account Director

Since joining RADAR in 2006, Julia has managed and overseen a wide variety of advertising and branding projects for clients such as Commonwealth Bank, Century 21, IMB Building Society and Macquarie Bank. With a Bachelor of Commerce/Arts from the University of Tasmania and now over 10 years industry experience, she is a true strategic partner for her clients.



Anne Campbell

Finance Director

With over 20 years experience in a range of Sydney advertising agencies, Anne has an excellent knowledge of industry operating systems and software. She has overseen a complete integration of the agency’s accounting and job processing systems, manages all aspects of agency finances and continues to advise on best practice.



Hannah McLeay

Account Manager

After completing her Bachelor of Arts in politics and communications Hannah began her career in journalism, before starting with RADAR as part of the account management team. Hannah has worked extensively in online marketing, planning, creating and delivering targeted media campaigns. She has worked for well-known brands including Commonwealth Bank, Fidelity, Perpetual and Schroders.



Janelle Tarabay

Group Account Director

After graduating with a Bachelor of Business & Bachelor of Law, Janelle spent many years working in senior roles in project management and marketing for CommBank. Janelle is an experienced Account Director having overseen clients such as Macquarie Bank, Century 21 and IMB, and managed large rebranding and integrated advertising campaigns.



Shalane Jones

Account Director

With over 10 years’ experience in the advertising industry, Shalane has a wealth of experience in high level strategic planning and account management, particularly in the property sector. For the past 8 years she has worked at leading creative agencies specialising in property, including McDowall and Metropolis, and before that at leading national agencies M&C Saatchi and STW Group. During her career Shalane has worked for well recognised property brands such as CBRE, Savills, Mirvac and DEXUS, and for CBA, UnitingCare and Slater & Gordon.



Terri Purchase

Account Director

A strategic and creative thinker with Global perspective and over 15 years advertising experience. Terri enjoyed four and a half years as an LJ Hooker real estate agent in New Zealand, going on to partner with property developers, home builders and associations in Australia, New Zealand and the United States. Working with their marketing and sales teams to create, and implement engaging campaigns that got noticed and got results. Her clients have included: Clarendon Homes, Colliers, DeiCorp, Ichijo Homes, Lederer Property, LJ Hooker and Westfield.


Sophy Meyers

Account Director

Graduating with a Bachelor of Science in Physiology, Sophy started her career working for a UK Mental Health Trust before moving agency side. Experienced in the healthcare sector on a global, regional and local level, she has a range of integrated campaign experience across a breadth of therapeutic areas including mental health, cardiology, oncology and rheumatology. 



Dani Hair

Graphic Designer

Graduating from a Bachelor of Visual Communications at UTS in 2013, Dani has since been travelling whilst working as a freelance graphic designer and illustrator in Sydney and Europe. Now settled, Dani is pursuing a full-time career in design and gaining valuable agency experience with Radar.



James Trebilcock

Strategic Planner

Trained in Industrial Psychology, James began his advertising career in Sydney, before progressing to hold senior client management and creative and media strategy roles across Australia, Asia and Africa. He has extensive automotive experience, having worked with Ford, Toyota, Daewoo, Hyundai and Subaru. James brings an integrated approach to communications strategy, with focus on delivering innovative outcomes for clients that deliver against business goals and ROI.



Kristian Breuer

Client Services Director

Kristian has over 10 years’ experience in Marketing and Communications with a focus on Digital Marketing.  He has worked for a number of top tier agencies in New Zealand, London and Sydney working with brands such as Procter & Gamble, Samsung, Pernod Ricard and Google. His experience across a broad range of industries allows him to manage projects with a holistic approach, and push the boundaries to deliver innovative digital marketing solutions.



Christian Mallinson

Account Manager

After studying media at the University of New South Wales, Christian joined RADAR with a passion for all things digital. With a strong background in project management, he has led communication campaigns in the auto, healthcare and sports apparel industries. With experience across print and digital advertising, as well as media planning, PR and events, he manages projects with a holistic approach to deliver innovative solutions. 



Samantha Vickers

Account Executive

After completing a Bachelor of Commerce (Marketing) in 2013 at the University of Wollongong, Samantha completed a graduate program developing her skills in sales and marketing before transitioning into the advertising industry by way of a client services role.  Samantha currently works with brands across the agricultural, pharmaceutical and financial services industries. 



Bartosz Lobejko

Software Engineer

After completing degrees in Engineering and Computer Science at the Warsaw School of Information Technology, Bart worked as a front-end developer in Warsaw. Since arriving in Sydney Bart has built websites for clients such as Samsung, Carnival Cruises, and Electrolux. With a focus on usability and user experience, and a passion for new digital technologies, he delivers functional and innovative solutions for clients.