Creating a Powerful Anti-Smoking Message

March 06, 2018 - 15:20

The campaign objective was to raise the legal age of smoking in Australia. A very single minded message, so we focused on ensuring it had maximum creative impact through digital mediums, including a campaign website.

RADAR developed the...

$1 Billion Says ‘I Love You’

February 14, 2018 - 13:07
Valentine's Day

Although branded one of many ‘Hallmark Holidays’ we all know that Hallmark didn’t really invent Valentine’s Day. That hasn’t stopped them from sending a clear message about what the day should mean to us all. In some...

Web Design Trends 2016

December 23, 2016 - 12:34
Web Design Trends 2016. What we saw.

Usability trumps coolness.
Say it with us smartphone makers: BATTERIES BEFORE BEAUTY. It’s all about engaging the user and adding value to their life on a level they care about.

Goodbye hamburger menu....

Apple Watch – Initial Impressions

By Radar Sydney
May 06, 2015 - 18:22
Apple Watch

On Monday morning, our much-anticipated first Apple Watch arrived - a 38mm Sport in Space Grey. I say our first because we ordered two to enable us to test our first Apple Watch app on both screen sizes. (I’ll be reporting on the trials and...

Giving Purpose to the Poster

By Radar Sydney
April 23, 2015 - 15:24
Felix Pfäffli

There's so much moving imagery you will subconsciously scroll past on a webpage, but there's something about the limitations of a static, tangible poster. It has the power to express a message clearly… if designed well. One of my favourite poster...