As the old saying goes, if you want really want to get people’s attention give them free food. So that’s exactly what we did.

To promote CBA’s internal sweet treat for their staff ($0 annual fee on credit cards) we designed a custom-made chocolate bar wrapper. Our clever designers dreamed up a world made of chocolate and created this one-off CBA-branded chocolate bar so CBA staff could truly put money where their mouth is. It goes without saying that we weren’t short of staff willing to try these samples.