Over the last few months RADAR has been working hard on a ‘co-contribution’ campaign for REST Industry Super, which will educate members on the benefits of the government co-contribution. The government co-contribution initiative is designed to help people earning under $61,920 a year save more money for their retirement, by matching after-tax contributions dollar for dollar up to $1,000 – tax free!
 
RADAR came up with the mouth-watering idea of using pancakes to show how your super can stack up with the headline “Sweeten your super”. Every time I worked on the creative I had a strong craving for pancakes, so strong I had to get my fiancée to make me some every couple of weeks!

We developed online banners, EDMs, and a DM self-mailer, to direct members to the landing page for more information. We also designed posters and flyers for workplaces which also tied in to the pancake creative. I particularly love the DM mail out which unfolds to show the pancakes stacking up and the online landing page gradually increases the amount of pancakes to keep within the theme.

The campaign is about to launch and looks amazing. Well done team!

View the website here
  

Perpetual Private recently engaged RADAR to design an overarching concept and event material for their Women’s Insurance Forum. The event was targeted at professional working women and helping them assess whether they were at risk from underinsurance. With Mia Freedman booked as the keynote speaker it was set to bring a fresh and female perspective to a fairly dry topic. 

RADAR developed the idea of “Protecting Life’s Balance” as the central theme.  We felt that busy women balancing their work, family and social life could relate to this idea and would want to protect themselves from vulnerability.  We also discovered that it’s more important than ever to make sure that there is an effective safety net in place in case things don’t go to plan.

The event collateral rolled out to a wide range of applications including, high-end printed invitations, website, eDM and mobile site. This was a great opportunity to showcase not only Perpetual’s new branding and visual identity, but also explore RADAR’s digital capabilities utilising the online RSVP and mobile site.

The event was booked out across Sydney, Melbourne and Brisbane and was a resounding success!

Some of the RADAR crew were lucky enough to attend and went along to the exclusive Ivy Room to experience the event first hand. It was really inspiring to see Mia Freedman talk confidently and effortlessly in front a big crowd, and provided lots of food for thought on life insurance. Here are a few snapshots from the day as well as the event creative!

Another outstanding treat from our very own! I think Thursday is quickly becoming my favourite day of the week! :)

Based online and in store Melbourne and Sydney – Someplace, Somewhere and Somedays sells 'nice things, in a nice space to nice people' or so the motto goes.

As well as providing great threads, the stores also showcase emerging artists with ever-changing gallery exhibitions. Currently showing at Somewhere (Melbourne) is work by local artist Marcus James Carne – an impressive exploration of media and techniques.

So cool cats, get yourself online http://someplace.com.au/ or in store!

Expecting an 'Epic RADAR Bake Off' this morning we were presented with one batch of treats from only one participant.

Luckily, these treats were moist, flavoursome, and in the plentiful! So we soon forgot about the other missing batch.

Funny though, it resembled the blueberry muffin I devoured last week from....COLES!

Hmmm...